Swatch: A Swiss Watchmaker on Carnaby Street

Swatch in soho

Standing out with a vibrant splash of colour amidst the charming, cobblestoned Carnaby Street in London’s Soho, Swatch’s storefront beckons passers-by with an almost magnetic appeal. But, what is it that draws watch enthusiasts and style-seekers to this Swiss watchmaker’s store? Is it the vibrancy, the affordable luxury, the quality that is synonymous with Swiss […]